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YouTube Videos for Insurance Agency Marketing & Lead Gen

YouTube videos for insurance agency marketing and lead generation

Insurance agency marketers spend a lot of time discussing insurance SEO (insurance search engine optimization) and Google rankings. However, they often miss an exceptional opportunity available directly with YouTube. Consider these ten compelling YouTube statistics:

1. The 2^n.d most visited website in the world with 23 billion visits per month

2. It is the second largest search engine after Google

3. Used by 1.3 billion people worldwide

4. There are 2 billion monthly active users

5. 5 billion videos are watched every day

6. 1 billion videos are watched per day on mobile devices

7. Male users outnumber female users by a 2 to 1 margin

8. Users spend an average of about 40 minutes a day on YouTube

9. Approximately 79% of all Internet users have a YouTube account

10. YouTube’s largest market is the US (15%)

Ok, YouTube is clearly a major player when it comes to traffic and engagement. But how does this translate into opportunities for businesses in general and insurance agencies and brokers in particular? Videos give agencies, brokers, TPAs ​​and wholesalers the opportunity to:

• Show experience

• Create sticky content

• Educate your leads and prospects

• Engage potential customers for 5, 10 or more minutes

• Leverage content across multiple channels

• Improve website performance

• Generate profile contacts

YouTube videos can pay dividends for years, and as your videos get more and more views, your videos rise to the top of the rankings. Your insurance agency videos can log thousands of views and continue to attract viewers even if they are five to ten years old! Videos can have a long shelf life if done right, assuming the topic remains relevant. Therefore, topics should be selected with lifespan in mind, although trending topics may attract more views in the short term. Agencies and brokers can create videos on a wide variety of topics. Here are some general examples:

• Impact of experience modifying factors on rates

• Five hidden business risks not found in standard policies

• Best practices for remote employee enrollment

• 5 Creative Ways to Increase Profits Without Increasing Costs

• Take advantage of safety programs to reduce insurance premiums

What Kind of Videos Should Agency Marketers Create? There are many styles to choose from, here are some of the main types of videos that insurance salespeople can use:

• Image-based video

• A-Roll video

• B-roll video

• Typography video

• 2D and 3D animation

• Blackboard animation

• Recorded Webinars

• Voiceover PowerPoint

• Talking Head Videos

Videos can range from a minute to an hour or more! Content is king regardless of length, although shorter videos are often recommended.

So what’s stopping your agency from taking advantage of this powerful medium and platform? Agencies that do not have the time or resources to complete this initiative may consider outsourcing to an experienced insurance agency and broker marketing agency to supplement their in-house staff.

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