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My Personal "Social Dilemma" And How To Use This Creepy Feature To Create Facebook Ads That Convert

There is a docu-drama on Netflix that has gotten a lot of attention and caused many people to delete their Facebook accounts.

It seemingly shows all the ways social platforms collect and use your data, compel you to come back, and even influence you to some degree.

I do not know. I haven’t seen it.

But I had my own “Social Dilemma” a few years ago.

Around mid-2018 I got a random call from a UK reporter who said he had gotten his hands on Facebook data, millions of users, which the powers that be weren’t too excited about.

Call my mobile, he knew where I lived in 2014, he knew who I lived with and he also knew our personality traits in relation to others.

It was pretty… creepy to say the least.

Not only did it give me a good reason to delete Facebook, but it also showed me the incredible power of its algorithm.

Which, if you use it to advertise, you can take advantage.

Because this same data makes Facebook very good at finding people who will take certain actions that you want.

However, it can also work against you.

When you create a new campaign in Ads Manager, you’ll be presented with 11 different options. And many of them sound like what you want. But like I said, Facebook is really good at finding people who will do what you tell them to do.

By setting up a “Reach” campaign, you’ll reach a lot of people at a very cheap price.

If you set up an “Engagement” campaign, you’ll get a lot of people who like, comment, and share.

If you set up a “Traffic” campaign, you’ll get a lot of people who like to click on the link, but not do much else.

You’ll almost always want to use the “Conversions” campaign objective if you’re looking for leads and/or sales from your ads.

I can’t tell you how many clients I’ve hired who run other types of campaigns that just don’t bring any results.

You see, every time someone becomes a lead or buys from another advertiser, Facebook labels them as a “Lead” or “Buyer.” That way, when you tell Facebook that’s what you’re looking for, it can show your ads to those people first, since others are more likely to take that specific action.

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