How Much Feed Should A 6 Month Old Colt Eat Make Money After Bankruptcy With Info Marketing – How to Find Your Hot Market

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Make Money After Bankruptcy With Info Marketing – How to Find Your Hot Market

Brett Mcfall, one of the world’s leading information marketers, from the World Internet Summit, once gave me the #1 best marketing tip. It is essential that before you embark on the production of an information product absorb this information as it could be the difference between a few sales and a massive wave of sales!

“DON’T THINK ABOUT A PRODUCT THEN TRY TO SELL IT. FIND THE MARKET FIRST AND SELL THEM WHAT THEY WANT!”

Sounds like common sense, right? But you wouldn’t believe the power that statement can have. If you throw a cabbage at a pack of hungry wolves, they’ll probably take a bite, but what if you throw them a juicy steak? They would devour it and enjoy devouring it and the next time you have something through them they will remember that you are the person with the delicious juicy steaks and so they will be ready to eat whatever you have. You have to sell people what they want, not what you want to sell them.

If you’ve gone out of business or gone out of business in a certain industry you’re experienced in, or lost your job in an industry you’re passionate about, chances are other people will be passionate and want the information you have. And with knowledge of your industry and the problems customers or docks were having, you’re on your way to building your first information product.

Popular markets that people are always “hungry” to learn more about are;

  • diet
  • sex
  • cars
  • Hobbies
  • Golf
  • Animals
  • Business growth and development
  • marketing
  • Team building
  • stocks
  • Personal Finances
  • sports
  • Health and fitness

I know you must be thinking that these markets have to be bought by competitors now and there is no way to get in (unless you’ve already come up with a revolutionary idea, in which case I take that statement back!) There are many subcategories smaller ones which will be excellent niches to follow. People are “starving” for how-to information on an UNLIMITED number of specialized topics. For example

If you are a “golfer”, you want to produce a product on how to shave 2 strokes off your golf game. This is a topic that could be of interest to thousands of people and you may want to buy this information! Or say, for example, that you are an expert at selling to large corporations. Do you know how many people would like to get their hands on your specific strategy and advice? A lot.

You need to stop looking for the hot product and start looking for the hot market!

Buyers’ markets are also known as “niches”, i.e. car lovers, horse lovers, DIY, fitness, even dog food recipes. The niche you decide to target doesn’t have to be big for you to make a big income. Regular and dedicated niche “keyword” searches are all that is needed.

A keyword or key phrase is the word or phases entered into a search engine in order for the search engine to index pages on websites that include the word or phrase. You need to find out what keywords are most searched for in your niche and there are some great free tools on the internet that you can use to find them.

My favorite is the “Google Keyword Tool”. Type in a keyword or phrase and the tool will tell you exactly how many searches are made for that word, how much the “pay per click” value is, how many searches are made globally and how many are made locally, how competitive the offer one are and also gives you suggestions and examples of other popular keywords in that niche that may have less competition from rivals and may be more useful to you. There are others you may want to try, such as Wordtracker.com

If the niche you decide to target is competitive (which unfortunately most online or online marketplaces are), then you need to look for keywords that have enough searches but don’t have a huge CPC (cost per click). . This can be tricky, but the great thing about this industry is that testing and tweaking is common place and it’s easy to experiment with what keywords work for your site.

So the best advice I can give you is to research your market. Go to forums and chat rooms on the topic. What problems do people need solutions to? What frustrates them? Can you give them what they want? If you can, and you follow the next 6 steps in this series of blog posts, then you have a winning product that you can benefit greatly from.

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