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Plush Toys – Targeting a Niche Market

What is a niche market and why should you consider it in the first place for your plush toys? A niche market is not only reserved for plush toys. Most entrepreneurial individuals would focus on this market because they know it can be very profitable. It’s a very specific market need and it’s usually very small compared to mainstream markets. Since it is very small, there are not many people to meet this demand. That’s why if you can meet the needs of this niche market, it can be very profitable because you have little or no competition.

It goes without saying that this is a very desirable market. Take stuffed animals for example. It goes without saying that teddy bears are very popular because of the teddy bear. This is a very large market, so many people would think that it will be very easy to make a lot of profit from this large market. But if you’re not offering something new with your teddy bears, what makes you different from other plush toy inventors? You will have a lot of competition, and some of them would be in this business many years before you even present your stuffed animal. So people would prefer to go there because they have been in the industry for a long time and would have built up loyalty with the market.

So how can you target a niche market? It’s just a matter of making it more specific. Let’s go back to the example of stuffed animals. Stuffed dogs are very popular because there are many dog ​​lovers. This is why it is often the target of plush toy inventors. But what many people don’t realize is that you can make them more specific. Instead of making a Labrador, why not make one for a Basenji? It’s still a dog, but it’s more uncommon compared to the Labrador. You can be sure that there are already many stuffed dogs in the model of a Labrador. But for a Basenji, I’m sure there are only a few. There is a market for this, although it is relatively smaller compared to the market for more popular dogs, it should be noted that there is also very little competition. The market is actually waiting for someone to fill this need, and if you can fill that need with your plush toys, it can be a win-win situation for you and your market.

You can also target a very specific audience geographically speaking. You can work in the area where you are. Offer your toys starting with the nearest store. Then work from the inside out. Target a very small market like your neighborhood first and expand your market as the need arises. It’s easier to do that than to go head-to-head with toy companies that are popular all over the country. It’s also easier to achieve success this way.

It doesn’t matter if you are offering stuffed animals or other designs. Go ahead and find out what niche market you can work in. Satisfy their need and your plush toys will be a hit.

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