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How to Sign Up Endless YTB RTA’s Into Your Network Marketing Downline Using Email Marketing
YTB or Your Travel Biz is a fantastic company based in the travel industry. I always get asked how you build an online marketing funnel that spits out YTB RTAs to your downline in the backend. This article will explain how I use email marketing as a primary component in my effort to recruit new RTAs from YTB.
You are currently building your YTB business by going to endless meetings, introducing your friends and family, cold calling opp. pens, knocking on doors and handing out magazines or DVDs? my friends how are you Are you earning enough commissions each month to offset your marketing and tax costs as well as make a livable profit?
If you’re not, consider yourself lucky, because hopefully you didn’t invest months of failure and frustration like I did with traditional marketing strategies that weren’t effective. I wasted thousands of dollars and time.
Contrary to what some gurus teach, my upline did not lie to me or my team. I took full responsibility for my situation. I put my failure down to two major issues.
Target Marketing #1
#2 TIME
After taking stock of myself I came to the conclusion that it wasn’t because I wasn’t working or doing the activity. I was working my ass off doing what I was taught. The problem was that I was targeting the wrong kind of people and I didn’t know how to focus on the right kind of people looking for a network marketing business.
The other big problem I had was TIME. What do I mean by that? My situation while building my business was like so many others. I was working full time, providing for my family and trying to build a network marketing business on the side. For those of you who trade the traditional way, you know that it takes a lot of time. I just couldn’t spend enough time each week to find people that I could call leads (suspects) that I could pitch my opportunity to and follow up with. Everything was so disoriented and random, I was lucky if I got 10 leads a week.
I knew something had to change. I realized that the only way to build this business and survive is by using technology. Back then I knew nothing about attraction marketing strategies or online marketing. I just knew I had to have a better way to get leads.
That’s when my journey to learn how to market effectively online began.
I’ve said all this to give you an idea of the challenges I’ve faced, so maybe you can relate in some way.
Email marketing is a very powerful strategy if you know what you’re doing. There are laws on the books about spam, so you want to be careful to get it right.
I rarely promote the YTB business opportunity at the front of my marketing campaigns and I NEVER push YTB to my prospects.
What I do is focus on building a list of like-minded people who are looking for a business or who want to take their business to the next level.
It’s an absolute must (if you want to spit new YTB RTAs out the back of your marketing funnel) to have an autoresponder. Two good ones I recommend are Aweber or Getresponse. I have used both and they are very good.
Next, you want to think of your marketing funnel like this:
1. Squeeze Page (Lead Capture Page) – This is the first thing you want your prospects to see. All your marketing should direct them to this page. The main purpose of a squeeze page is to generate curiosity and capture the name, email and phone number of your potential customers. Give something away for free. Promise your prospects a special report or e-book.
2. Autoresponder – You want to develop some follow-up messages that educate your potential customers about who you are and give them good content. Focus on 80% content and 20% introducing them to your business or other affiliate products. The great thing about an autoresponder is that you can set up your campaign and market it to your list forever. You can set up multiple marketing campaigns for your YTB business, affiliate products, courses or systems.
I just gave you an example of a simple marketing funnel. The idea is to sell yourself to your prospects first and brand yourself with them as an expert. After you build that trust, some of your potential customers will be interested in YTB and join you. Not just because they like YTB, but because they want to be part of a winning team, yours!
Now, when you are knowledgeable in creating and setting up marketing funnels, you can create multiple streams of income marketing online systems, courses and other affiliate products.
This is the only way to hire. My TIME is now leveraged through my marketing funnels and I am able to hire and sell at will. Imagine building a list of thousands of highly targeted people and then marketing to them for the end of time. The money is really on the list!
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