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Building Your Brand Through Forums and Online Groups
Let’s talk about online forums and groups. People talk about how hard it is all the time in online forums and groups. I don’t get it, I’ve gotten some of my best traffic from the forum world and I’ve had clients that have done really well with forums. Yes, it’s pointless work. Yes, it’s just a matter of finding the right post to answer. Yes, it’s about becoming a trusted poster so you can put a squeeze page on your signatures. No, this is not easy. Yes, it takes 2-3 months to do it. And if you are not willing to invest 2, 3 months in building a high traffic source, then forums and communities are not for you.
You are posting great content with a few videos and you are posting to a forum or community. Now put a layer on interviews. Where do I get the interviews? Here’s the thing, if you write enough articles, people will ask you to be interviewed. I get a lot of interview requests. I reject most of them, because I don’t have time anymore. I actually wish I had found a way to do them all, I really have. But, if I only did interviews, I wouldn’t be able to create workouts like this. I couldn’t do all the other things I hope to add value to the world. If when you’re starting out, you write a few hundred articles and put them on your website, and you write a few hundred more, and you post them here and there, and you start ranking on Lifehack, and you start ranking on websites in your niche and start ranking on forums… I can almost guarantee you will get interview requests.
You might say, how do I know if it’s a good interview or not? Do them all! Do them all until you’re overwhelmed! Then we’ll talk about when to cut back. And then you start to notice things, cut. This is what you do, when someone interviews you, you will publish that interview. The first thing you do when someone asks you to do an interview is ask yourself, “Can I have the rights to record that too and use it in my marketing the same way you’re going to use it in yours?” They will almost always say yes, and if they say no, say no, thank you. Unless of course it’s somewhere you propose to be interviewed.
When they interview you, you also record it and put it on your website as an interview for so-and-so. It gives you instant credibility and you share it on Facebook, you share it on G+ and you get instant credibility. And when 50 different people have interviewed you over the next year, and all of them appear on the front page of your website and start appearing in Google, what will happen? You will have instant credibility.
Before I go any further, I’ll talk about three more things I want to give you. Some of you are still wondering, where is the 1-2-3 formula? THERE IS NOT ONE!
Hopefully by now you’ve got the idea that you need to know what your website will look like, you need to know how you’re going to change the world, and you need to start changing the world with your website, and then tell everyone you know about it.
One thing I’ve talked about in the past is that you have a list of 100 Facebook friends. And most of you probably have 100 Facebook friends. You should be able to put up a post on your Facebook page that says, “Hi, as you know, I’ve been working on creating my own business and I’ve started one. How to Create a Scrapbook is my new business and I know that you’re probably not interested in scrapbooking, but can you tell everyone you know who might be interested in scrapbooking?” Here’s the thing, if someone unfriends you because you spammed them on Facebook, because you told your friends about your personal pet project. Do you really want to be Facebook friends with this person?
If you are afraid to tell your friends about your business, maybe you should create a business that they will like. Or maybe you need to reevaluate some of your friends. I’m serious! Your friends should be your #1 supporter. You say “well, so-and-so doesn’t support me”, maybe you just need to unfriend them for 3 months. I don’t know what the answer is, I don’t know all the rules of social etiquette, I don’t know if you unfriend someone your child goes to school with and they no longer speak to you or your children. they can’t play together. I don’t know how all these things work. You’ll have to figure it out on your own, I’m not a relationship expert.
What I’m saying is if someone doesn’t like the business you’re building so much that they want to unfriend you? I question his kindness.
I think you should be able to tell everyone. I think you should be able to go for a business card that just has your website name and logo on it.
And every time you meet people at the grocery store, and you’re talking, and you say, “hey, what do you do,” and they tell you, and they ask you what you do, you pull out your card and you say, “I run this website.” It doesn’t matter if you started 3 days ago, you use this scrapbooking website, right? Cool, “I run this website and I’m asking you this, do you know anyone who is into scrapbooking? Here’s another card.” You might not want to be that aggressive, but I’m just trying to explain, you can do it offline too. This shouldn’t be a secret project you have online. Think Dropbox was a secret project? Do you think Taskrabbit was a secret project? Is Google a secret project? Is Facebook a secret project? Is Business Insider a secret project?
NO! They are not secret projects, they are social projects!
When you take your website and let it become a social project, you’ll find amazing things happen.
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