How Much Milk Should A 18 Year Old Male Drink History of Twix Candy

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History of Twix Candy

The Twix is ​​a tasty chocolate bar topped with butter and a thick layer of caramel while the whole bar is covered in dairy milk chocolate. The size of the Twix candy bar is about four inches long and two are wrapped together in one wrapper. The brand is owned by Mars Inc., one of the largest and most famous confectionery manufacturers in the world.

Mars Limited first created it in the UK in 1967. This is also where the current Mars chocolate bar was created by Forrest Mars Sr. in the 1930s. Additionally, the Slough factory is also the original factory for other popular brands such as Snickers, Skittles, Topic and Starburst. Taking over years after the Twix bar was founded, it launched across Western Europe as the Raider.

The Twix candy was finally available in the United States in 1979. It was wrapped in a gold-colored cover with orange text and was branded with the Twix Cookie Bar. Twix has always tastefully advertised in the form of a photo with one of the bars broken in half and the caramel slightly curling up from a chunk showing off its sweetness.

A period of continued sales through the early 1980s suggested that Mars Inc. was content with the Twix brand. The candy brand was actually not performing well enough at retail and the quest was started to replace or improve Twix Peanut Butter in 1983. There was an addition of soft peanut butter mix and the caramel was took of. This had a positive reaction in the market.

Mars rebranded the Raider chocolate bar as Twix in 1991, which was in line with their global brand image, but it resulted in public scorn. An ad campaign was with the tagline translated as Raider is now Twix and there were no other changes. The public perceived the change as a mocking attempt to revive sales of an old product by renaming it. So much so that the Twix brand has become synonymous with cynical rebranding in Germany, both in politics and in the corporate world.

The name change from Raider to Twix became a marketing failure. Criticism of Twix’s marketing campaign continued through most of the 1900s, entering the new millennium. There were perceptions that the brand was marketed to attract young teenagers with avid sexual appetites for women. Many women’s movements have described brand advertising as similar to beer commercials in which unlucky young men could attract beautiful women simply by eating a Twix candy bar.

Twix was chosen in the early 1990s as part of Mars Inc.’s brand strengthening and overall product development. The plan was to rework the brand to compete in the ice cream space with frozen Twix bars for attract ice cream vendors from malls. The individually wrapped bars have proven popular and have boosted sales for Mars confectionery brands outside of their traditional markets.

The recent controversy surrounding the Twix brand dates back to 2007 when Mars Inc. in Europe replaced whey in its candy bars with animal rennet, leading to large public protests and negative press publicity. In late 2007, Mars Inc. stopped using animal rennet in their candies and reverted to their old recipe. However, in 2008, a whistleblower pointed out that animal rennet was still being used despite assurances to the contrary made by the company.

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