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Use Tea to Differentiate Your Business
In the vast sea of shopping similarity, it’s essential to make your small business stand out. Differentiating your small business doesn’t have to be difficult. A 5,000 year old drink is a simple way to give yourself an edge over your competition. A simple cup of tea can help your business stand out in the crowd.
Although the majority of tea consumed in the United States is iced, a hot cup can be a simple and effective way to help customers remember and return to your business. Tea has had a renaissance and is more popular than ever. Health issues are among the main reasons for its growing popularity. Tea is the most popular drink in the world (other than water). Even in the United States, it is the 6th most popular drink, behind water, soft drinks, coffee, beer and milk.
Offering new and different varieties can help customers remember your business. If you are considering offering or increasing the selection, your first question may be about what types of tea to serve. Ideally, serve a few varieties, including black, flavored black, herbal, green, and decaffeinated tea. At a minimum, offer some type of black tea, a breakfast variety is good any time of the day. Most tea consumed in the United States is black tea, with the two most popular types being English Breakfast and Earl Grey.
If you own an Irish pub, serve authentic Irish tea. Maybe Barry’s or Punjana, which are still produced in Ireland. If you own a health-focused restaurant, try Rooibos, which is plant-based and the latest to be popular with tea drinkers. Rooibos, also known as red tea, is a unique herb from the Cedarburg Mountains in South Africa. Rooibos brews red in color and has a unique sweet nutty flavor.
Do you have a café with a Russian or French accent?. Then try PM Kousmichoff & Sons, or Kusmi Tea, which dates back to 1867 in St. Petersburg, Russia. It is the only old tea company that still manufactures the original Russian blends of the last century. Today, the product is made in France. Kusmi still comes in the original pre-Bolshevik Russian Revolution packaging. All products come in English and French packaging.
Do you serve Indian food? Then Dilmah would be a good choice. This brand will be a new experience for almost all of your customers. Dilmah is entirely grown, hand-picked and packaged in Ceylon (Sri Lanka), producer of the best tea in the world. It’s fresh, rich and full of flavor. Tea is a good introduction for new tea drinkers.
Is your business focused on Scotland? Then serve the Scottish Blend, which was introduced in 1990 and is one of Scotland’s favorite tea brands. Scottish Blend was launched as the first specially blended tea for Scotland. By 1998 Scottish Blend had become the number 2 tea brand in Scotland.
Do you have a typical American coffee? Look for a local artisan tea company. With the resurgence of tea, artisan products are flourishing in many communities.
Even if you own a bookstore or other retail business, you can use different brands as themes throughout the year. Before St. Patrick’s Day, serve authentic Irish tea.
Before choosing and serving a brand or variety of tea, try some yourself and decide what tastes best. Maybe even give some of your employees a taste of the teas. Offer brands that customers can’t easily get locally. This makes it a new experience for your customers and differentiates your business. You can also offer to sell the teas to customers.
You can get the tea from some specialty retailers and on the internet. When buying the tea, try to cross-promote in exchange for a discount.
Differentiating your business can go a long way towards making it a memorable customer experience and ensuring a return trip.
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