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Seven Ways To Get Seven Fitness Clients In Seven Days
You may be starting in a new facility, a new city, or expanding a business. The need to win customers will be regular and constant. You always want a growth pattern of your base and have a training plan at a frequency of at least once a week with all clients with the ability to move some clients up when a hole presents itself.
Where to start ? With actions, not thoughts. There’s a time and a place to sit behind a computer, but if you’re trying to grow your business so you can have customers next week so you can stay in business, you need to get up. Get out there and network, shake hands, build relationships and ask for business. There is nothing wrong with asking for help.
If you don’t ask, no one knows you need it or have an opening. People are happy to help when they can. Especially if they take advantage of it. Below are several ways to help you help them.
1. Tell everyone new you meet that you are new. Let them know that you want to experience the environment and that you currently have no customers. Let them know you’d like to meet with them for a free consultation or a free session to get used to your new space. Know your hours. Give them two days and a block of time. Specify that there is no charge but that you reserve this place for them. If you set aside two days of three-hour blocks to do this and do 45-minute appointments, you’ll see eight new people. From there, you should sell at least one! If you’re a good match and they said yes, chances are they need or want help with something. And you should get a reference from each of them so you can follow along.
2. Make calls to your niche. For example, I work with senior fitness as one of my niches. First day on the job in a new city I called eight retirement communities after leaving work. I offered to come and give a presentation on recent research and show a video if time permitted. From there, I made an invitation to a special group training session to be held twice a week in the early afternoon. Of the eight communities, two responded positively. Of these two, out of 22 participants, I have 5 older adults in a small group.
3. Post a sign about a free back pain prevention seminar. For me it was that, for you it may be something else. Using the Foam Roller, prenatal fitness, family yoga, the possibilities are endless. Think of a smaller, more unique niche, rather than a large one. It’s not intuitive. But if you are the newcomer, you have to specialize. From the free seminar, provide a coupon for a small group discount offered at the same time you bring your crowd to the seminar.
4. Start working in the membership or become best friends with the membership team. If there’s a free personal training session offered with new memberships, ask to get the best ones. Tell membership staff exactly who you work best with. Be specific about how you help them. Member staff want to look good. They want the customer to have a great experience. And if you make that happen, they’ll refer more. If 5 new members join a day? This should provide you with at least one new customer every day. Talk to your member friends early and often.
5. Approach the reception staff. Let them know you are able to help with (and name three specialties). This could be strength training routines, core exercises, or upper body toning. The more accurate information the reception staff have, the better they will be able to help you. At least two or three people come to the office to ask questions about personal training. Also post a sign for those who did not take advantage of their free sessions at their arrival time. You can acquire a lot of interest in those for whom the time is more favorable.
6. Practice. Use space. Use your unique style of training and you’ll catch the attention of someone using the club when you want to train and wondering what you’re doing. Open conversations. Don’t wait for others to do it. It’s your house, your party. Familiarize yourself and be comfortable in your space.
7. If you have a few minutes, like I did while you wait for training to start or a staff meeting. Engage in conversation with people crowding the lobby or coffee shop. Ask them why they joined the club, what they like, what they do and what their goals are. People like to talk about themselves. They will be friendly faces and potentially new clients or referral resources. Think middle-aged and older adults for this. They are secure in their lives, love to help, and have probably been in your shoes. Keep your card handy and use it. Ask theirs.
Do it all, not just one. Keep doing them. A waiting list is what you want!
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