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5 Ways to Publish Your Book: Self-Publish or Mainstream?
For a writer who wants to see their book published, they can follow the path of self-publishing or the traditional approach of mainstream publishing. With self-publishing, there are a number of variations on the theme as described in this article, ranging from doing everything yourself, to handing your work completely to an outsourcing company or different medium approaches with some use of external self-publishing services.
(1) Mainstream publishing is the traditional approach to publishing a book. This path to publication is hundreds of years old and consists of a writer, or his agent, sending a manuscript to a well-established book publisher in the hope that the company’s readers and reviewers will like his book and offer him a publication. contract For most writers on this journey, a rejection letter would be the likely outcome, if you were lucky, you might get an evaluator’s comments on your rejected manuscript as feedback. For the lucky few who are accepted, a contract is offered with a royalty typically in the range of 10% to 15% (sometimes based on the cover price, often based on the discounted price at a bookstore). An advance is often offered on anticipated royalties earned in the future that can range from a few hundred or thousands of dollars to millions of dollars for mega-authors or exceptional first-time authors with a best-seller to offer. The big advantage for the writer of the mainstream publication is that they can leave the production, design and marketing of their book to the professionals in the publishing house. Happy days.
In recent years, self-publishing has shaken the foundations of the big publishing houses. As the term “self-publishing” indicates, the writer takes ownership of publishing his work and can choose a number of paths on the way to the eventual printing and distribution of his book.
(2) The least demanding path to self-publishing for the author, but the most expensive, is the total outsourcing approach. A writer contacts one of the many independent publishing companies, almost exclusively web-based, and agrees to a contract with them whereby, for a large sum ranging from several hundred to thousands of dollars, the writer submits his work (of usually by email. ) and allow the outsourcing company to continue with the publication. Cover design and page design for the book are left entirely in the hands of professionals with often limited input from the author. The marketing and sale of the published book are left to the company with the organization of any advertising, distribution channels and the assignment and registration of the ISBN. Some outsourcing companies also offer book promotion through Twitter, Facebook and other online social networks. Author royalties are usually more generous than with mainstream publishing and can rise to around 80% of net profit. Note that some of these contracts require an author to buy hundreds of copies at his own expense.
(3) The most demanding path to self-publishing is where the author takes all responsibility for the page and cover design, obtaining the ISBN, marketing, sales and advertising with printing copies of the book . Clearly, this is also the least expensive approach that offers the largest royalty, which can be 100% of the net profit if the author arranges the print and then sells the copies through various channels, such as eBay, promotion of the website and local sales.
(4) A hybrid way of self-publishing books is where the writer uses one of the free websites like lulu.com or blurb.com. The writer, on this route, designs the cover and interior of the book himself, but buys the ISBN or marketing services from the website company. Or the writer can buy the whole package: including book and cover design, ISBN, marketing and distribution channels. The author is still responsible for local sales and using promotional tools such as Twitter or Facebook to promote his book sales. Royalties are often as high as around 80% of net profits and paid to the author by the free website company, but still allow the author to purchase copies of their book at the cost of printing to sell locally or nationally by the writer at cover price.
(5) A variation on the hybrid approach of self-publishing, and the one in which the writer of this article has the most experience, is where an author engages a publishing service provider to design the cover and interior of the book, assign the ISBN and then use the free websites to publish their book on their behalf. In this case, the writer pays the publishing service provider for the services rendered – which will be much less than option (2), typically around $300 to $400. Note that authors are encouraged to provide input to the cover design and book design. Complementary copies for the author may be part of the agreement between the two parties. Once the book is published, the service provider delivers the web-based storefront, leaving the author free to manage book orders to sell locally or nationally. At that point, the author is responsible for receiving royalties from the free website and the marketing and promotion of his book – although the service provider could also offer marketing and promotional campaigns (on sites of social networks) to help. the author with sales. The royalties are at the height of about 80% of net profits and paid to the author by the company of the free website. Please note that the service provider does not share in any royalties or book sales money. A storefront, hosted by the free website company, is an important tool in this approach and is under the full control and ownership of the author, the service provider has no input (unless requested by the writer) management and operation of the self-publishing operation.
Each of these approaches to publishing your book has its advantages and disadvantages for authors who want to see their book published. Clearly, writers must weigh their options and then take those first steps along what will surely be an exciting, and hopefully profitable, publishing journey: welcome to this brave new world.
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