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How to Increase Profits For Your Pet Sitting Business
Marketing is critical to the success of any small business, pet sitting is no exception. All businesses need customers to survive. The process by which a pet sitting business attracts customers and generates sales dictates whether the business succeeds or fails. The art of getting new business is not a mystery. In fact, it is so simple that sometimes we forget to do things. Here are 10 tips to remember on how to build a bigger customer base.
1. Get New Business From Old – The best way to expand your business is to convert your current customers into salespeople who generate new business for you. Get them to recommend you to others and you’ll discover one of the most effective forms of advertising you’ll ever use.
2. Sell to a Foreigner – Practice your USP (unique selling proposition). It’s like a bad advertisement if it “wings” with a potential customer. You have a shot at your “Acquaintance” visits to make a good first impression. You have to know what to say, and say it with conviction.
3. Give It To Me Straight – Everyone is in a hurry these days. Prepare well-honed sentences and practice in front of a mirror. People like it when you can get to the point quickly.
4. Talk about your failures – Seriously! It builds credibility. Everyone can’t be perfect all the time, and when you can tell a prospect why you lost a customer and what you learned is a welcome change. They appreciate not getting the usual swagger & razzle-dazzle.
5. Offer a “Loss-Leader” – Loss-leader is the practice of offering your service at a considerable discount and loss of profit to attract future business. People are less and less apt to buy impulsively from a person if they do not have a good sense for them. Offering a loss leader allows the relationship to mature over time.
6. Get Sold – Play customer with a successful competitor in your area and let them sell to you. Focus on why their approach works and think about what methods you can incorporate into your business.
7. Practice on demanding knowledge – Think of the most honest and direct person you know and try to sell them on your business. Let them be as frank as possible and then evaluate their comments for merit. This exercise can help you identify areas where your sales pitch may need improvement.
8. Start a Pet Sitting Email Newsletter – This is very similar to #5. Give them useful information week by week, or month by month. Keep your business fresh in their mind and enjoy seeing your name in the “from” field.
9. Testimonial Offers – Get your existing clients to provide testimonials about how good your service is and ask them to serve as referrals for prospective clients. Remember, when you start your business, it is typically the first customers who take a chance on you who receive the highest level of personalized and professional service from you. Plus, satisfied customers can say things about you that you could never confidently say about yourself.
10. Ask Questions – I cannot emphasize enough how important and how underutilized this tip is in business. Simply allowing people to verbalize their needs makes them happy and tells them you are listening. It also allows you to hone in on the points to make when it’s your turn to speak.
It’s easy to get caught up in the day-to-day activities of running your business and overlook the little things you can do to make it grow. Try to set aside some time each day to act on one of these marketing efforts and watch your business grow almost effortlessly.
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